Request for Proposal (RFP):

Anti-Stigma Campaign

2022-11-07 | Fremont County Department of Public Health & Environment

Colorado stands to receive its maximum share of funding from legal settlements reached with Johnson &
Johnson and the nation’s three largest drug distribution companies that fueled the opioid crisis. With all 64
counties and nearly 100% of the municipalities signed onto the settlements and a joint framework for
distributing opioid dollars throughout the state, Colorado is set to receive approximately $385 million
when the settlements are finalized this year.

Region 15 Opioid Governance Committee (Region 15), representing Chaffee, Custer, Fremont and Park
counties, is seeking an agency to carry out an anti-stigma campaign for our rural region. Specifically,
Region 15 received funding from the opioid settlement dollars to address gaps and opportunities in
prevention, treatment, and recovery services for people with substance use disorder (SUD) and opioid use
disorder (OUD) in the region. We are one year into our planning and recognize that stigma and knowledge
are perhaps the primary barriers to treatment and recovery for many people with SUD. As a result, we
have dedicated dollars to create a regional anti-stigma campaign.

We are seeking support from an outside marketing agency to develop a campaign surrounding stigma
reduction and awareness of SUD treatment in the region. The marketing campaign may be
disseminated through a website, billboards, local newspapers, white papers, social media, and blogs to
demonstrate the work throughout the four-county region (Chaffee, Custer, Fremont and Park counties).

This RFP below (in link) includes information and instructions for applying. 

To respond to this RFP, please follow the instructions under “RFP Response” below. All communications
with the involved counties regarding this RFP should be directed to the primary contact; any
communications after the question period with other individuals at Fremont County or other
members of the evaluation committee may result in disqualification.

For questions, email Kayla Marler ( with a subject line of “Anti-Stigma
Campaign RFP.”

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